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	<title> &#187; The Basics</title>
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		<title>Getting The Right Domain Name</title>
		<link>http://hot-dot-com.com/getting-the-right-domain-name/</link>
		<comments>http://hot-dot-com.com/getting-the-right-domain-name/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 20:48:04 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[Domain Names]]></category>
		<category><![CDATA[Domain Registration]]></category>
		<category><![CDATA[domains]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=153</guid>
		<description><![CDATA[Once you are comfortable with working online, you should buy a domain name for your site or sites. Domain name registration, if you do it right, is one of the key components of having your site rate high in the search engines. The right domain name is memorable, and can get your site to rank [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://hot-dot-com.com/wp-content/uploads/2010/02/com.jpg"><img class="size-thumbnail wp-image-154 alignleft" title="com" src="http://hot-dot-com.com/wp-content/uploads/2010/02/com-150x150.jpg" alt="" width="150" height="150" /></a>Once you are comfortable with working online, you should buy a domain name for your site or sites. Domain name registration, if you do it right, is one of the key components of having your site rate high in the search engines. The right domain name is memorable, and can get your site to rank higher than other names. The wrong domain name won&#8217;t do you any good at all.<br />
The first thing you have to do is come up with a good domain name for registration. Don&#8217;t even think about a one-word domain name; they&#8217;re all gone at this point. Instead, come up with dual-word combos. <span id="more-153"></span>If you&#8217;re putting together a professional site, try your name before anything else.</p>
<p>Don&#8217;t get fancy with spelling when selecting your domain name registration, or use 2s and 8s to represent their sounds. You can try the number 1; that sometimes works. You can also try the names of products you offer, or a description of your site content offerings: Romanceforgirls, popcornpalace, fluffykittens. Memorable is always better; short and memorable is best, but very difficult to accomplish.</p>
<p>Come up with a couple of dozen names that will do for your site, and test them on a registry. Don&#8217;t buy a domain name for which the .com extension is gone, but you have access to the .net or .info. These domain names are not by any means as valuable as the .com. If you pick up the .com, though, and you expect the site to be lucrative or have a lot of competition, it&#8217;s not a bad idea to pick up the other extensions as well. Domain name registration is NOT expensive, and if you register in bulk you can get an even better price.</p>
<p>The .UK Extension</p>
<p>This doesn&#8217;t mean you should avoid anything but .com. If you have a business in the United Kingdom, you have access to the .uk domain name set, which UK customers are likely to look at before anything else for UK-specific businesses.</p>
<p>If you anticipate most of your business will come from British customers who are aware your business is in Britain, the .uk extension may be a better choice than the .com; and if your customers are unhappy with Internic&#8217;s control of Internet domain registration or they are very pro-Britain, the .uk extension is certainly a better choice.</p>
<p>If you&#8217;re fortunate enough to find both extensions for your domain open, and if you run a British company, it doesn&#8217;t cost much to buy them both, and you definitely should.</p>
<p>It also gives your online presence an immediate “identity” geographically which can be crucial in building online relationships- where trust is a key component. By being a .UK domain, you are very likely to gain UK clients.</p>
<p>The .UK domains market is one of the fastest growing and lucrative registration areas on the internet.</p>
<p>Tips for Domain Name Registration</p>
<p>Have a website ready to plunk into your domain as soon as you buy it, and submit it immediately to the search engines. The search engines take time to index new sites and your domain name registration is only as valuable as the search engines make it.</p>
<p>You can also have more than one domain name pointing at a single site. If you&#8217;ve bought multiple extensions for your domain name (as in the previously-suggested .com/.uk combination), you can set up your site under one domain name and then direct traffic from the others to the main site. This is called web traffic forwarding and has been around for years. It may be as simple as parking your domain name on a server and putting a line of code on the page, or as complex as going through another website to use their online web forwarding services.</p>
<p>When you do register a domain and start building traffic to it, go out and renew for multiple years before your renewal is due. It is surprisingly easy to forget to register your domain name on time, and if someone else sneaks in and registers it, you&#8217;ve just lost a ton of work on that domain.</p>
<p>By making your domain name memorable, you will help other webmasters remember your site easily when building anchor texts in their links- a crucial component of SEO.</p>
<p>Final tip: don’t just think about price when looking for a domain registration company- also think about quality of service. While you shouldn’t be paying over the odds, it really is better to be safe than sorry and go with the more established registrars. Then you can have peace of mind that should any problems arise, you will be well looked after.</p>
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		<title>John Reese&#8217;s Top Traffic Secrets</title>
		<link>http://hot-dot-com.com/john-reeses-top-traffic-secrets/</link>
		<comments>http://hot-dot-com.com/john-reeses-top-traffic-secrets/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 16:45:46 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[john reese]]></category>
		<category><![CDATA[traffic secrets]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=136</guid>
		<description><![CDATA[John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://hot-dot-com.com/wp-content/uploads/2010/02/makemoney.jpg"><img class="size-thumbnail wp-image-137 alignleft" title="makemoney" src="http://hot-dot-com.com/wp-content/uploads/2010/02/makemoney-150x150.jpg" alt="" width="150" height="150" /></a>John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.</p>
<p>On the internet, people are searching for one thing&#8230;&#8230;. Content!  Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you&#8217;ve got lots of it.<span id="more-136"></span> There&#8217;s plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.</p>
<p>An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don&#8217;t take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.</p>
<p>Banner Ads</p>
<p>John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.</p>
<p>Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990&#8217;s during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.</p>
<p>Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.<br />
A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.</p>
<p>Take advantage of your virtual real estate.</p>
<p>Take advantage of the different parts of your website. Don&#8217;t let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.</p>
<p>It is very important to funnel traffic from within the multiple sites you may have.</p>
<p>Continually seek out other web sites to link to you. Now, we&#8217;re not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:</p>
<p>Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.</p>
<p>Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.</p>
<p>There are unlimited possibilities, be creative!</p>
<p>Online group participation can produce a no-cost stream of traffic and sales.</p>
<p>Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.</p>
<p>This method can produce quite a bit of sales for you just by helping others out. Not to mention, you&#8217;ll learn a lot along the way.</p>
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		<title>How I Started To Make Money Online!! By Dean Holland.</title>
		<link>http://hot-dot-com.com/how-i-started-to-make-money-online-by-dean-holland/</link>
		<comments>http://hot-dot-com.com/how-i-started-to-make-money-online-by-dean-holland/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 11:06:41 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[making money online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[scams]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=107</guid>
		<description><![CDATA[Im going to tell you all how I have made money online.. But first you need to know why I didnt make any money online for a long time ! Ok, so heres me.. over a year ago and broke ( big time ).. I started to look for ways to make money, initially this [...]]]></description>
			<content:encoded><![CDATA[<p>Im going to tell you all how I have made money online.. <strong>But first</strong> you need to know why I didnt make any money online for a long time ! Ok, so heres me.. over a year ago and broke ( big time ).. I started to look for ways to make money, initially this was off line. Mailing catalogues, betting systems, pretty much anything !</p>
<p>Yes you guessed it I lost money not made money&#8230; Now just over a year ago I discovered people were making money online,<br />
Great !!  This looks simple <img title="Smile" src="http://www.warriorforum.com/images/smilies/smile.gif" border="0" alt="" /><br />
So I bought the first product I found &#8211; Chris Mcneeney&#8217;s Day job killer ebook. Firstly let me say that looking back with the little knowledge I now have that book was very good but my lack of experience at the time left me lost.<span id="more-107"></span><br />
So I blamed the book and went on to the next ebook, then I bought into another paid system, then into the stock market.. blah blah. Probably sounds all too familiar to many of you ???</p>
<p>Theres was one time I blew hundreds and HUNDREDS of dollars trying Google adwords.. YEAH.. I made my first ever sale !! But that $40 commission cost about $600 if I remember right LOL. So thats been me for well over a year, until just a few months back when I went to my first seminar. It was for 3 days and appart from the many great people that I met the highlight of the weekend was meeting Alex Jeffreys of Post launch profits. This guy quite literally changed it all for me !!</p>
<p>So as we were about to leave that seminar I says to Alex .. &#8220;Dude Im broke I need your help, what should I go home and do ?&#8221;<br />
At that point he tells me to do something I have never even looked into, and this is what he tells me&#8230;&#8221;Dude .. You gotta get yourself a blog setup&#8221;&#8230; &#8220;You just have to man, thats the way the internet is moving&#8230;&#8221;<br />
That was it for me.. That guy makes about $20,000 every month so its about time I did something right and listened to what he told me. So when I got home the very next day I got onto wordpress.com and started me a blog !! Well that was,  that as they say.. The rest is history <img title="Smile" src="http://www.warriorforum.com/images/smilies/smile.gif" border="0" alt="" /></p>
<p>My blog has been running for about 10 weeks now, receives between 88 &#8211; 436 visits per day and has made me over $3,000 to date. So .. That help was given to me, now I want to tell anyone in that same position exactly what I have done to get to this point. Here goes &#8230;.</p>
<p>1 &#8211; Started a blog on <a href="http://www.wordpress.com/" target="_blank">www.wordpress.com</a> . Obviously this was on wordpresses hosting so I didnt own the blog ( Although I didnt know this at the time ).</p>
<p>2 &#8211; I purchased my domain. My domain is my name as I was advised to get ( DeanHolland.com )</p>
<p>3 &#8211; Posted my first post on my blog, told the world who I was and the situation I was in and where I WANTED to be &#8211; <a href="http://deanholland.com/my-first-blog-post/" target="_blank">Dean Holland Presents …  Blog Archive  My First Blog Post !</a></p>
<p>4 &#8211; then realising what I had done by setting up on wordpress.com I knew I needed to get my own hosting for my blog. I bought hosting with hostgator and transfered what I had done onto my hosting. I also installed analytics to monitor traffic</p>
<p>5 &#8211; All the while I continued posting on my blog, telling the world every step I took in building my online business</p>
<p>6 &#8211; Alex Jeffreys contacted me to see how I was getting on and to check if I had listened to him. when he saw what I had done he was that impressed with me that he featured me in an ebook he was about to release. A free ebook called gurus Dream &#8211; <a href="http://www.gurusdream.com/" target="_blank">www.Gurusdream.com</a></p>
<p>7 &#8211; I began putting myself out there on the internet using social media. I found other blogs in the IM niche and began taking part on them, getting into the conversations building backlinks to my blog. I joined forums but give my main focus here !!</p>
<p>8 &#8211; I put up on my blog my first affiliate promotion, this was for Alex Jeffreys coaching program. Commissions for each sale were $250 &#8230; I made $1729 profit.. Yes I couldnt believe it !! Amazing</p>
<p>8 &#8211; I began writing my first ebook &#8211; The blog setup guide. This is a step by step guide to building and getting a blog online from scratch exactly as I had done.</p>
<p>9 &#8211; My ebook was finished !!  I put this ebook up on my blog and I give it away for free <img title="Smile" src="http://www.warriorforum.com/images/smilies/smile.gif" border="0" alt="" /></p>
<p>To date after about 4 weeks I have built an email list of around 500 using my blog. Feedback on my book was insanly great, people began building blogs and writting about me and my book !! I now continue posting on my blog and taking part in social media over the internet every single day.. I spend around 4 hours a day online.</p>
<p>Thats really all I have done so far. Sorry I did also include a post on my blog with affiliate links to hostgator for hosting and also for Aweber autoresponder service. It may look real easy and it is, but its not simple !! By that I mean that the procedure is easy but the amount of work involved is HARD and takes many hours.</p>
<p>In the 10 weeks my blog has been online it has made me around $3300 and income continues to come. If that helps anyone get going online then great, realise the above details are not in great detail but if you want to get going and dont know where to start grab my free ebook at my blog or search this forum.</p>
<p>Stop buying into products and begin building a business ! Good luck, remember nothing happens if nothing changes !!</p>
<p>Dean <strong><a href="http://www.deanholland.com/" target="_blank"><strong>www.DeanHolland.com</strong></a></strong></p>
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		<title>10 Ways To Get More Visitors To Your Website.</title>
		<link>http://hot-dot-com.com/10-ways-to-get-more-visitors-to-your-website/</link>
		<comments>http://hot-dot-com.com/10-ways-to-get-more-visitors-to-your-website/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 10:28:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[free ebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=101</guid>
		<description><![CDATA[If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again.
1.Buy hits for your [...]]]></description>
			<content:encoded><![CDATA[<p>If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again.</p>
<p>1.Buy hits for your website.<br />
Pay for targeted hits to your web site. You can do what is called “pay per click” advertising. This is where you pay search engines  every tine some one clicks on your link for your web site. A great advantage to this is it almost instantly gets you visitors.<br />
2.You can also send out a promotional email to the opt-in email list you SHOULD be creating by offering free reports or courses to your visitors. <span id="more-101"></span><br />
3.Pay your competition a flat fee to email your promotional offer to their lists. This is a great way to build relationships with your competitors.<br />
4.You can do what is referred to as a Joint Venture. This is when you pay someone a commission on sales when they email your promotional offer to their email lists.<br />
5.You can pay for advertising on someone else&#8217;s website by paying a flat fee up front to put an ad, banner or link on the site.<br />
6.You can pay for advertising by offering a commission to your competition or anyone on sales when they put your ad, banner or link on their site.<br />
7.You can submit your website to search engines with your keywords and website description.<br />
8.You can submit your link to other websites, and in return, add them to yours.<br />
9.You can write a free report or course to give away to other websites in your market and allow them to put an affiliate link inside (so they have an incentive to give it away), and give that away for free. If its good information, it will spread like a virus. This marketing concept is known as “viral marketing”.<br />
10.If you have good material you can have a nice marketing edge because people will share the website because the enjoyed it. You can also offer affiliate programs so your customers can earn commissions when they refer some one to buy your product .</p>
<p>These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own!</p>
<p>Best wishes,</p>
<p>Maranda Mann</p>
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		<title>A Smart Internet Marketing Strategy: Targeting Niche Markets</title>
		<link>http://hot-dot-com.com/a-smart-internet-marketing-strategy-targeting-niche-markets/</link>
		<comments>http://hot-dot-com.com/a-smart-internet-marketing-strategy-targeting-niche-markets/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 10:13:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[e-business]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[internet entrepreneur]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[starting online business]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=98</guid>
		<description><![CDATA[The World Wide Web has captivated my attention ever since I was introduced to it by my mother (another WWW freak!). That was about 10 years ago and ever since that time, my interest about all the different things that can be done through the internet has continued to grow.
For the last couple of years, [...]]]></description>
			<content:encoded><![CDATA[<p>The World Wide Web has captivated my attention ever since I was introduced to it by my mother (another WWW freak!). That was about 10 years ago and ever since that time, my interest about all the different things that can be done through the internet has continued to grow.</p>
<p>For the last couple of years, I have been grappling with the idea of making money online. Although I searched and found a lot of information, but most of it was vague and did not give me any concrete answer to the most important question: what to actually DO to make some money on the internet.</p>
<p>During my quest of getting answers, I came across a very informative video on the internet which gave me a lot of information about internet marketing and gave me some pretty good food for thought. <span id="more-98"></span>The video talked about &amp;#8220;Niche Markets&amp;#8221;; what they are and why they are important to any person who would like to make money on the internet by selling a product or service. In fact, the concept of Niche Markets is applicable to any business or service provider, whether they operate on the internet or otherwise.</p>
<p>If you look it up in the dictionary, the word &amp;#8220;Niche&amp;#8221; means &amp;#8220;A situation or activity specially suited to a person&#8217;s interests, abilities, or nature&amp;#8221;.</p>
<p>A &amp;#8220;Niche Market&amp;#8221; is a group of people with a common interest or ability or nature, who would all be interested in a common product or service. The common interest of these people can be any thing ranging from a common hobby, a common problem, a common cultural background, to any common desire they might have. Let me explain this to you with a few examples:</p>
<p>1) A niche market of people who have a hobby of scrapbooking</p>
<p>2) A niche market of people who have common problem of lower backache</p>
<p>3) A niche market of people who are all Hispanics</p>
<p>4) A niche market of people who have a common desire of learning plumbing</p>
<p>People with common interests tend to cluster and you can easily find pockets of such people online; in forums and groups or visiting websites of their interest.</p>
<p>It is best to direct your marketing to select niche audiences for maximum benefit to you and to them. It is always a waste of time, effort and resources to market your product or service to a niche audience which is not interested in what you are selling. For example, if you try to sell scrapbooking materials to a niche audience who wants to learn plumbing, you will not get any customers. Granted that you will find a rare plumber who also likes to maintain his scrapbook, but you will not make a profit! Similarly, marketing a new and effective acne product to a group of people with lower backache will only lead you to lose the money you spent on marketing your innovative acne solution to them.</p>
<p>Niche Marketing is very cost effective and powerful; the world&#8217;s most successful businesses use this concept to maximize their profits. Therefore, if you have a certain product or service that you want to sell, concentrate your marketing efforts to the Niche Market that it caters too. Conversely, if you do not have a specific product in mind that you want to sell online, it is advisable that you seek out large Niche Markets and then think about what they would be interested in buying and then provide them with that particular solution/product/service.</p>
<p>I wish you great achievements and prosperity in all your endeavors.</p>
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		<title>4 Tips To Build A Content Site With More Repeat Visitors</title>
		<link>http://hot-dot-com.com/4-tips-to-build-a-content-site-with-more-repeat-visitors/</link>
		<comments>http://hot-dot-com.com/4-tips-to-build-a-content-site-with-more-repeat-visitors/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:01:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[content site]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[repeat visitors]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=73</guid>
		<description><![CDATA[On the internet, content is known as &#8220;the king&#8221;. People visits a site not for the flashy graphics nor the wonderful website designs, but because of the information they learn from the website.
Having high quality content not just attract visitors, it also attracts search engines to visit your sites more and increase your search engine [...]]]></description>
			<content:encoded><![CDATA[<p>On the internet, content is known as &#8220;the king&#8221;. People visits a site not for the flashy graphics nor the wonderful website designs, but because of the information they learn from the website.</p>
<p>Having high quality content not just attract visitors, it also attracts search engines to visit your sites more and increase your search engine placements.  However, in order to get more traffic that can turn into money,  you&#8217;ll need repeat visitors who are eager to read your new update on your content site.</p>
<p>Therefore, your website should have rich, premium, informative content to capture repeat visitors and more search engine traffic.<span id="more-73"></span></p>
<p>Here are some simple tips that would help you build a content site that can attract more repeat visitors:</p>
<p>- Make sure your website&#8217;s layout is simple and easy looking to the visitors&#8217; eyes.  Don&#8217;t add too many flashy features in your webpage to disturb your visitors&#8217;s focus when they are reading on your content.</p>
<p>- Always remember the most important part in your content is the headline and the first few paragraphs. Whether your reader will read on or not heavily depends on the attractiveness on these parts. Always try to capture their interests and give them what they want to know.</p>
<p>- Update your website with fresh new content frequently. When your visitors revisit your site and find you have not add new content, they will visit elsewhere immediately. And if this situation goes on, they will not visit your site again. Besides, search engines love websites that update content frequently, and give them higher search rank.</p>
<p>- You should consider to use blogs.  Blogs are very easy to set up and update.  Once you have entered your entries, all you have to do is to click a button to publish them. And blogs are getting indexed fast and easily in most search engines!</p>
<p>Content is king, and you can take benefit from it easily!</p>
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		<title>4 Secrets of a Great Page Layout</title>
		<link>http://hot-dot-com.com/4-secrets-of-a-great-page-layout/</link>
		<comments>http://hot-dot-com.com/4-secrets-of-a-great-page-layout/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:48:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[E-commerce web development services]]></category>
		<category><![CDATA[E-commerce website development services]]></category>
		<category><![CDATA[Web Development Services]]></category>
		<category><![CDATA[Web site development services]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=46</guid>
		<description><![CDATA[Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.
So, what are these layout secrets?
Together let us unfold them one after another…
1. Centering it all is no good. The secret is doing the contrary and [...]]]></description>
			<content:encoded><![CDATA[<p>Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.</p>
<p>So, what are these layout secrets?</p>
<p>Together let us unfold them one after another…</p>
<p>1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.<span id="more-46"></span><!--more--></p>
<p>2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.</p>
<p>3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages’ look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are pissed off and transfer to another site where they can feast both their eyes and mind.</p>
<p>Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones’. This way what are created are invisible lines to make the effect subtle.</p>
<p>4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.</p>
<p>These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your precious site.</p>
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		<title>3 Steps To Your First Small Business Website</title>
		<link>http://hot-dot-com.com/3-steps-to-your-first-small-business-website/</link>
		<comments>http://hot-dot-com.com/3-steps-to-your-first-small-business-website/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:46:48 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[small business website design]]></category>
		<category><![CDATA[unique selling point]]></category>
		<category><![CDATA[visitor conversion]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=43</guid>
		<description><![CDATA[When planning your first small business website, there are three essential questions you should ask yourself:

Who is your target audience?
How will your target audience find you?
How will you convert your visitors into sales?

These questions sound obvious, but it&#8217;s amazing how many people don&#8217;t bother&#8230;and then moan that &#8220;our website doesn&#8217;t bring us any business&#8221;.
1) Who [...]]]></description>
			<content:encoded><![CDATA[<p>When planning your first small business website, there are three essential questions you should ask yourself:</p>
<ol>
<li>Who is your target audience?</li>
<li>How will your target audience find you?</li>
<li>How will you convert your visitors into sales?</li>
</ol>
<p>These questions sound obvious, but it&#8217;s amazing how many people don&#8217;t bother&#8230;and then moan that &#8220;our website doesn&#8217;t bring us any business&#8221;.<span id="more-43"></span></p>
<p><strong>1) Who is your target audience?</strong></p>
<p>Give a great deal of thought to your target market.  Who do you want to attract to your website?  Why?  The answer to that is more than likely to sell them something &#8211; a product, a service, or an idea perhaps.</p>
<p>Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.</p>
<p><strong>2) How will they find you?</strong></p>
<p>Creating a niche will also help you with the search engines, and drive hot leads to your site.</p>
<p>Consider what keywords your target market might type into a search engine to find you.  Actually do the searches yourself.  Who comes up in the top 30?  Because that&#8217;s where you need to be.  Are your competitors there?  Look at their sites.  Do they work?  How can you improve on them? Identify something unique about your business that sets it apart from the rest.</p>
<p>Those keywords &#8211; or keyphrases to be more accurate &#8211; need to be incorporated into your pages of your site &#8211; in the page titles, in the headings, and in the internal links.<br />
Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localise or specialise to get in that top 30 &#8211; and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven&#8217;t found what you are looking for in the first 3 results pages, you look elsewhere.</p>
<p>The key to achieving high search engine rankings is building inbound links to your web pages &#8211; that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth &#8211; where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally  contain the same keywords &#8211; especially in the linking text. Search engines rank pages based upon their reputation &#8211; your ranking will be determined by what other (preferably high ranking) pages say about your page.</p>
<p><strong>3) How will you convert your visitors into sales?</strong></p>
<p>Don&#8217;t just tell them what you do or sell.  Tell them why they want it (yes, want &#8211; not need).  Offer incentives, freebies, discounts &#8211; anything to get that dialogue started.</p>
<p>Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn&#8217;t leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page &#8211;  and preferably prominent on every one of your other pages. After all, it&#8217;s not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.</p>
<p>Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we&#8217;ve discovered, they have to understand this pretty much instantly.</p>
<p>Lastly, make sure that your site has a funnel-like structure. Identify your important pages &#8211; usually the &#8220;call to action&#8221; or purchase pages &#8211; and make sure all roads lead to those pages. Your internal links &#8211; like their external equivalents &#8211; should describe the target page. If you sell blue widgets, don&#8217;t call your products page &#8220;Products&#8221;, call it &#8220;blue widgets&#8221;, and make sure that the links pointing at this page also say &#8220;blue widgets&#8221;. This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion.</p>
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		<item>
		<title>Priceless tips to increase website Visitors.</title>
		<link>http://hot-dot-com.com/priceless-tips-to-increase-website-visitors/</link>
		<comments>http://hot-dot-com.com/priceless-tips-to-increase-website-visitors/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 16:28:32 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=41</guid>
		<description><![CDATA[Aside from being a fun hobby, what is the point of having a website? The answer is to draw visitors. Whether you are selling advertising, a product, or just your own set of ideas, you want as large a readership as possible. So if that is the case, then it is important to know how [...]]]></description>
			<content:encoded><![CDATA[<p>Aside from being a fun hobby, what is the point of having a website? The answer is to draw visitors. Whether you are selling advertising, a product, or just your own set of ideas, you want as large a readership as possible. So if that is the case, then it is important to know how to draw readers to your website. There are a number of ways to increase the readership of your website. Here are four tips that will help you to increase your website readership that are easy to do and will definitely pay off for you.</p>
<p>First of all, to increase readership you would want to increase the number of pages each reader is seeing. You don’t want to be judged only on your last post, but rather on the whole of your work. <span id="more-41"></span>To that end, try highlighting related posts within your website. At the end of an article, highlight posts that may be of interest to those who like the current post. Most blog powered websites are fitted with plug-ins that will help you with this, but if they are not, then go ahead and at least list the links to other pages manually. Another similar idea is to highlight the related posts within the content of your post. If you are talking about a subject you have discussed before, link off of one of the keywords into the past post that is related. This will also help a past post to maintain its freshness.</p>
<p>A second tip for increasing your website readership is to think about doing a series. A series is a great way to keep a reader coming back again and again. In addition, if you are linking back, you can get readers looking at multiple posts even after you are done with the series. Be careful when doing a series, because you do not want to frustrate readers. However, if you have a topic you genuinely think you should handle over a period of time, then a series can really help your overall readership. If you are curious as to whether or not a series is working for your website, then check posts. See if readers are posting through the series to see if they are following you. If they are, then your series is a success and you are only helping your  website readership.</p>
<p>Another way to increase readership is a little more “controversial” if you will. You can try putting excerpts on the front page of your website from certain posts. Many people claim it is just a way to get more hits on your site. The truth is that extra hits are a little side benefit of it, but the real value is that it can make your website more engaging. By adding excerpts to the front page you can manage the front and keep it fresh while also teasing those who get that far into reading more than just your most recent website post. This will encourage a prospective reader to explore your website a little more than they may have normally. Again, you want to be judged by the whole of your work, or at least by a larger piece of your work than just one post and this will do that. If your writing is up to par, then, you will see a rise in your readership.</p>
<p>Finally, if you really want to build and increase readership, you have to have good quality content. It should be useful, original, and interesting to your target audience as well as keeping them wanting more of the same. The more you raise the quality of your website’s content, the more you will see your membership, readership, and page hits go up without even having to use any other “tricks.” People know what they like and they like quality for the most part. Giving the readers what they are after is probably the best way possible to increase your website readership.</p>
<p>Having a website can not only be fun, but if you are doing it right it can also be profitable. Either way, though, you want to maintain and increase a following, or readership. There are as many tips out there to increase website readership as there are websites, but to really get things going, consider using these four tips. Follow them and you will see your readership grow.</p>
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		<title>Words of Wisdom</title>
		<link>http://hot-dot-com.com/words-of-wisdom/</link>
		<comments>http://hot-dot-com.com/words-of-wisdom/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 13:22:09 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>
		<category><![CDATA[business entrepreneur]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet business entrepreneur]]></category>

		<guid isPermaLink="false">http://hot-dot-com.com/?p=39</guid>
		<description><![CDATA[1.
First and foremost, Lets look at the advantages of creating and building an online income. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for family, [...]]]></description>
			<content:encoded><![CDATA[<p>1.<br />
First and foremost, Lets look at the advantages of creating and building an online income. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for family, social and leisure activities. This situation offers a less stressful working environment, and to a certain extent we are in control of your own rewards.</p>
<p>However, it is important to remember that there are few &#8216;Get-Rich-Quick&#8217; schemes on the Internet. Look upon it in much the same way as you would if you were creating an offline business, which, in order to be sucessful, requires commitment and a positive attitude right from the offset, with scant reward in the early days.<span id="more-39"></span></p>
<p>2.<br />
Whilst it is important to have your mindset focused on a full-time successful online business, it is useful, especially early in your Internet career, as part of the learning curve, to try out a few programs in your spare time. Get the feel of the Internet marketing arena and at the same time learn a little about HTML, Scripts, creating attractive images and even building your first website! This can all be achieved as a &#8217;spare time&#8217; sctivity. Don&#8217;t sack your boss till you have the confidence in your complete ability to earn regular income. There may be a lot to learn but, trust me, if you&#8217;re focused, it will be worth the effort.</p>
<p>3.<br />
NEVER.. get involved in &#8216;get paid to read email&#8217; sites, they are scams and you wont earn a penny, and they won&#8217;t answer your emails of complaint! MLM too, or in fact any website telling you that your money will be doubled or trebled in a matter of days, or you will become rich overnight, are scams. Avoid them!! It&#8217;s not difficult to find bona fide traders on the Internet. Look for offline contact points. An address or telephone number is a good sign they are genuine. Another good test is to send them an email before you sign up to see how efficiently they reply. Avoid the &#8216;Get-Rich-Quick&#8217; schemes. They don&#8217;t work!</p>
<p>4.<br />
Imagine you discovered a method of earning huge amounts of money on the Internet. Would you then offer to tell everyone about your &#8217;secret formula&#8217;? I don&#8217;t think so! You will no doubt come across those who will try to convince you they have found such a recipe, and no doubt offer to share it with you. Believe me it will cost you, not just financially but in wasted time too. Always shy away when you see the word &#8216;Secrets&#8217;, or see boasts of huge income!</p>
<p>5.<br />
Similarly, ask yourself this.. would a guy who says he&#8217;s earning several million dollars a year, bother to write and market an eBook describing how he did it? I think not! Go with your first instincs, they are usually quite accurate!</p>
<p>6.<br />
Dont pay too much attention to images of earnings checks or bank statements purportedly demonstrating how much the account-holder has earned, It is a simple task to create whatever you want with a little creativity. The same goes for letters of recommendation or testimonials. Anyone can write them or get their collegues to do so! They may con some, but don&#8217;t let it be you!</p>
<p>7.<br />
Think positive and stay focused at all times. If you were to take a close look at all the successful Internet marketers, who have made a great deal of money from their endeavours, you would find they have one thing in common! Dedication!! They are prepared to work hard and long to achieve their goals. They do not lose heart if everything doesnt come together today, and they are rarely influenced by the &#8216;quick buck&#8217;. I cannot stress this point often enough to you&#8230;</p>
<p>8.<br />
Be organised! Keep all your business activities logged and documents filed in the correct folders. Check your email accounts at least daily and file the important ones. Dont be frightened to name a file or folder with a long name (within reason). You should be able to access any file, folder, software or email within 30 seconds. So much time can be saved with a tidy desktop!</p>
<p>9.<br />
Stick to the basic etiquette of Internet Marketing. Don&#8217;t be tempted to send out high volume unsolicited email (spam). It won&#8217;t be worth the hassle believe me! Read the Terms and conditions section when you join a program and if you decide to sign up.. then adhere to those terms. You will make useful contacts during your Internet campaigns. Try not to &#8217;stand on toes&#8217;</p>
<p>10.<br />
Avoid leaving large amounts of funding in any online marketing or promotion website! Most websites have a strict policy on spamming and if you are ever accused (rightly or wrongly) of sending unsolicited emails, you are likely to have your account closed, which could result in you losing your funding too!</p>
<p>So that&#8217;s it! Not a set of rules&#8230; more a collection of simple guidelines which, if applied, will serve to make your Internet Marketing experience a safer and more enjoyable journey!</p>
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